Why We Formulated Without Fragrance

Some skin doesn’t like to be surprised.
Some nervous systems don’t either.

We hear this more often than people expect. From women navigating postpartum, from those in grief, from customers who whisper, “I want to feel cared for, but I can’t handle too much.”

This is who we had in mind when we formulated our fragrance-free ritual.

Not because we wanted to take something away.
But because we wanted to create space.

What “Fragrance-Free” Actually Means

Let’s begin with clarity.

When we say fragrance-free, we mean:

• No synthetic fragrance

• No essential oils

• No masking agents

• No aroma compounds added for scent

Many so-called “unscented” products still include ingredients designed to hide a smell. Ours don’t. The only scent you may notice comes from raw ingredients doing their work quietly, naturally, without performance.

Why We Made the Jasmine Collection Fragrance-Free

Every product in our Jasmine Ritual skincare line, the Milk, Essence, and Nectar, is 100% fragrance-free.

We made that decision not because we’re anti-scent. Flo is a certified aromatherapist. We understand the power of essential oils. We also understand that some bodies are already doing too much.

The Jasmine line was created for skin that flares fast and heals slow.
For skin as sensitive as the heart that carries it.
For the moments when scent feels like too much, even when it’s beautiful.

We designed this ritual to feel like a pause—calming, sensorial, deeply nourishing. Fragrance-free skincare doesn’t have to be sterile. It can be sensual. It can mean care.

When Fragrance-Free Becomes a Boundary

We’ve learned over time that scent can be more than a preference.
It can be a trigger. A stimulant. A weight.

For many of us, especially those with reactive skin, complex health journeys, or trauma stored in the body, fragrance-free care isn’t just more comfortable. It’s more compassionate.

It says: I don’t need to be overwhelmed to be nourished.
I don’t need to brace for beauty.
I get to choose what enters my space.

Choosing fragrance-free can be an act of self-trust. A line drawn in softness. A ritual that knows when to be quiet.

The Quiet Ritual

We love scent. We also love silence.
We believe beauty should know how to hold both.

The Jasmine Ritual was built with trust at the center because we know what it feels like to be overstimulated by what was supposed to help. This collection doesn’t ask for attention. It doesn’t linger with a story you didn’t choose. It leaves room.

Room to breathe.
Room to feel.
Room to care for your skin without interruption.

You don’t have to justify your sensitivity.
You don’t have to explain your preference.
If you need fragrance-free care, it’s here.