the hibiscus flower
in our language
Choublak (shoo-BLAHK)
Haitian Creole for hibiscus.
A flower known for brightness, cleansing, and resilience.
Passed between women. Poured into baths. Pressed into memory.
Where radiance begins.
In Haiti, choublak is more than a flower. It’s part of the rhythm of care. You’ll find her lining driveways, steeping in teas, floating in baths before big days. We use her when skin or spirit needs a reset.
This ritual draws on that wisdom. Made with Caribbean hibiscus, it’s a 3-step routine designed to gently exfoliate, brighten, and rehydrate, bringing radiance back to skin that’s lost its rhythm.
Our ritual for dull or tired skin. Powered by hibiscus or choublak as we call it in Haiti, our rituals gently exfoliate, hydrate, and bring your glow back with every use. It’s a return to movement, light, and radiance.
nature's gift to radiant skin
Hibiscus is rich in natural acids, vitamin C and antioxidants that work together to reveal your most radiant skin. This Caribbean botanical gently resurfaces texture with natural AHAs while brightening tone with vitamin-rich petals. It rehydrates without heaviness and leaves skin soft, smooth, and light-catching.
Hibiscus is rich in natural acids, vitamin C and antioxidants that work together to reveal your most radiant skin. This Caribbean botanical gently resurfaces texture with natural AHAs while brightening tone with vitamin-rich petals. It rehydrates without heaviness and leaves skin soft, smooth, and light-catching.
if you're feeling...
- Like your skin has dimmed—dull, uneven, or tired
- Worn out from sun, stress, travel or long weeks
- Unsure how to glow without overdoing it
- Like your skin drinks fast and still wants more
- Drawn to warmth, color, and a little more light
- Ready to reawaken something in your skin
feeling inflamed or sensitive?