the hibiscus flower
in our language
Choublak (shoo-BLAHK)
Haitian Creole for hibiscus.
A flower known for brightness, cleansing, and resilience.
Passed between women. Poured into baths. Pressed into memory.
Where radiance begins.
In Haiti, choublak is more than a flower. It’s part of the rhythm of care.
You’ll find her lining driveways, steeping in teas, floating in baths before big days. We use her when skin or spirit needs a reset.
This ritual draws on that wisdom. Made with Caribbean hibiscus, it’s a 3-step routine designed to gently exfoliate, brighten, and rehydrate, bringing radiance back to skin that’s lost its rhythm.
Our ritual for dull or tired skin. Powered by hibiscus or choublak as we call it in Haiti, our rituals gently exfoliate, hydrate, and bring your glow back with every use. It’s a return to movement, light, and radiance.
• Leaves skin soft, smooth, and light-catching
• Rehydrates the skin without heaviness
• Restores glow after long weeks or long sun
• Gently resurfaces texture with natural AHAs
• Brightens tone with vitamin-rich petals
nature's gift to radiant skin
Rich in natural acids, vitamin C and antioxidants, hibiscus is nature’s path to naturally radiant skin.
if you're feeling...
- Like your skin has dimmed—dull, uneven, or tired
- Worn out from sun, stress, travel or long weeks
- Unsure how to glow without overdoing it
- Like your skin drinks fast and still wants more
- Drawn to warmth, color, and a little more light
- Ready to reawaken something in your skin
feeling inflamed or sensitive?